Each chapter includes a Q&A with a practitioner or scholar offering additional from-the-field perspectives and insights into the success stories and cases presented in the chapters.
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“Real-world practitioners and relevant topics.”
–Megan Toland, Arkansas Tech University
“I love that it addresses entry level practitioners. That’s what our students will become.”
–Maxey Parrish, Baylor University
“I enjoyed this section because it propelled the reader into critical thinking mode and will make for better class interaction.”
–Rise Samra, Barry University
“I enjoyed these, as well, as will the students. I like the thumbnail; it helps student see who is talking. And the questions seem varied and strong.”
–Sallyanne Holtz, University of Texas at San Antonio
“These are very helpful. Students are very skeptical these days and look for outside validation.”
–Tamara Gillis, Elizabethtown College
Section 1: Foundations
Chapter 1: Principled Public Relations
Voices from the Field: Kathy Fitzpatrick
Chapter 2: Public Relations Models through the Ages
Voices from the Field: Karen Miller Russell
Chapter 3: Convergence and Integrated Communication
Voices from the Field: Bill Imada
Chapter 4: Relationship Management
Voices from the Field: Heather Harder
Section II: Strategy
Chapter 5: Research
Voices from the Field: Sarab Kochhar
Chapter 6: Planning
Voices from the Field: Brad Horn
Chapter 7: Implementation
Voices from the Field: Rosanna M. Fiske
Chapter 8: Evaluation
Voices from the Field: Michelle Hinson
Section III: Tactics
Chapter 9: Writing
Voices from the Field: Cornelius Foote
Chapter 10: Multimedia and Mobile
Voices from the Field: Shane Santiago
Section IV: Contexts
Chapter 11: Legal
Voices from the Field: Cayce Myers
Chapter 12: Issues, Conflict and Crises
Voices from the Field: Barry Finkelstein
Chapter 13: Global
Voices from the Field: Guy Golan
Chapter 14: Careers
Voices from the Field: Krislyn Hashimoto
