Case Studies Archive

CEO vs. New Hire. Who wins?

By |January 4th, 2017|

After completing a degree in English literature from Cal State Long Beach, Talia Jane headed north to the San Francisco Bay area to pursue a career in media. Jane’s job seemed [...]

One Laptop Per Child

By |November 30th, 2016|

In 2005, Nicholas Negroponte founded the non-profit One Laptop Per Child (OLPC) organization. The organization leveraged $1 billion of investment and partnerships with individuals, UN agencies and organizations like eBay, Red [...]

Intercultural Communication and Potty Talk

By |November 3rd, 2016|

Intercultural scholar Gary Fontaine has called it ‘one of the world’s most persistent intercultural challenges.’ Archaeologists study it as a cultural artifact. You would likely approach it carefully when traveling abroad. [...]

Bolstering to #staystrong in the fight against cancer

By |August 29th, 2016|

When world famous cyclist Lance Armstrong was diagnosed with testicular cancer in 1997 at age 25, he started the Lance Armstrong Foundation to raise money to fight cancer. The organization grew [...]

The Barcelona Principles: Somebody had to do it.

By |May 4th, 2016|

In 2014, Andy Hopson launched “The Agency”—an integrated communications firm led by professionals and staffed by students at the University of Florida College of Journalism and Communications. Hopson, who had played [...]

The Issue Lifecycle of Volkswagen’s Dieselgate

By |March 30th, 2016|

Volkswagen’s diesel emissions scandal, dubbed “dieselgate” by some and “the diesel dupe” by others, provides an example of how an issue can grow into a full-blown crisis with major consequences.


At the [...]

Amazon v. NYT: A case in the court of public opinion

By |March 2nd, 2016|

If you’ve ever shopped online for a book or movie or even a selfie stick or Halloween costume, you’re probably well aware that Amazon is one of the world’s largest marketplaces [...]

The NBA gets in the Snapchat game early

By |February 1st, 2016|

With new ways of posting and sharing photos come new ways of telling stories. The NBA was an early adopter of Snapchat. For example, to help tell the story of Kevin [...]

Telling the NCAA’s story—one athlete at a time.

By |January 4th, 2016|

“Mikal McKoy was assigned two jobs when he moved in with his father in 2009: Get an education, and don’t get caught in the streets.”

Are you wondering what this opening sentence [...]

  • Pulled pork: Chipotle’s challenge to act on its principles.
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    Pulled pork: Chipotle’s challenge to act on its principles.

Pulled pork: Chipotle’s challenge to act on its principles.

By |December 14th, 2015|

Chipotle’s ‘Food with Integrity’ program outlines the company’s commitment to using only quality ingredients and respecting the welfare of farmers, animals and the environment. They communicate this commitment and move beyond [...]