Throughout Biological Psychology, Kelly Lambert uses a “storytelling” approach to present information. To maximize interest in the content of this text, Kelly Lambert has spent considerable time identifying novel and relevant information to capture students’ attention.

View some of the in-text features to see this approach at work:

Brain Scene Investigation
Context Matters
“The story telling approach in a context specific way is most appealing. The students have a better basis for seeing why they need to know about the past to begin to build upon future problems in the field that remain unanswered.”
Lorenz S. Neuwirth, SUNY Old Westbury
“It is neuroscience told as a story, and done with such ease, clarity and simplicity!”
Neelam Rattan, San Jose State University