“I enjoyed the fact that they used more recent topics to relate back to public relations. I also enjoyed the Voices from the Field sections.”

Tristan Bennington
Ball State University

“I really enjoyed the abundance of real life examples. These give the reader a visual to guide them through a possible assignment or to a better understanding.”

Ashleigh Blair
Western Michigan University

“I enjoyed the visuals the most. Most PR textbooks that I have read have not incorporated many visuals. As a visual learner, I love when graphics are incorporated because it helps me remember and later apply the concepts. These chapters utilized graphics very well.”

Courtney Thomas
Ball State University

“This text did a wonderful job at explaining things very well. It assumed you had no background knowledge, which a textbook should, and explained everything that someone might need explained (or defined). It used an e-card meme so that was hilarious. The text seemed a lot more up-to-date than our current one.”

Alexander Bunner
Western Michigan University

“I enjoyed how it seemed to be set up for young people studying public relations. The chapters were easy to understand and the layout was very aesthetically pleasing.”

Travis Mealer
Belmont University

“It was so much easier to understand than the current text. It gives modern, relatable examples for everything and the images were a huge help.”

Blake Kuzma
Western Michigan University

“I loved the graphics and set up of the chapters. The highlighting of key points really illuminated their importance, in addition to their definitions on the sides of the pages. The format made it both easy to follow and memorable. The way it was written made reading the chapters less “boring” compared to many older textbooks I have read. All the examples in the book were also very current and relatable, which made them more impactful in my opinion.”

Keely Ninness
Belmont University

“I enjoyed the layout. In my opinion, everything was laid out in the most organized and simplified way. I liked that it broke everything down for you and did a recap of things you might have missed. Overall, this text is much better than our current text and much more relevant to my generation.”

Cassandra Cooper
Western Michigan University

“I liked how Kelleher tried to make the text as relatable as possible to students in this new technology savvy decade. He used screenshots, TV references, and real-life applications to make the chapters as far from reading a textbook as possible.”

Kendall Abelman
Belmont University

“The writing style was far easier to read than the current textbook; something about his first-person style of writing was refreshing, the narratives. Furthermore, the aspects like ICYMI, case studies, and Q & A’s were well-done, and the book clearly addresses the new age social media and its impact throughout.”

Cameron Presson
Belmont University