Each chapter includes a Q&A with a practitioner or scholar offering additional from-the-field perspectives and insights into the success stories and cases presented in the chapters.

Example

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“Real-world practitioners and relevant topics.”
Megan Toland, Arkansas Tech University

“I love that it addresses entry level practitioners. That’s what our students will become.”
Maxey Parrish, Baylor University

“I enjoyed this section because it propelled the reader into critical thinking mode and will make for better class interaction.”
Rise Samra, Barry University

“I enjoyed these, as well, as will the students. I like the thumbnail; it helps student see who is talking. And the questions seem varied and strong.”
Sallyanne Holtz, University of Texas at San Antonio

“These are very helpful. Students are very skeptical these days and look for outside validation.”
Tamara Gillis, Elizabethtown College

Section 1: Foundations

Chapter 1: Principled Public Relations

Voices from the Field: Kathy Fitzpatrick

Chapter 2: Public Relations Models through the Ages

Voices from the Field: Karen Miller Russell

Chapter 3: Convergence and Integrated Communication

Voices from the Field: Bill Imada

Chapter 4: Relationship Management

Voices from the Field: Heather Harder

Section II: Strategy

Chapter 5: Research

Voices from the Field: Sarab Kochhar

Chapter 6: Planning

Voices from the Field: Brad Horn

Chapter 7: Implementation

Voices from the Field: Rosanna M. Fiske

Chapter 8: Evaluation

Voices from the Field: Michelle Hinson

Section III: Tactics

Chapter 9: Writing

Voices from the Field: Cornelius Foote

Chapter 10: Multimedia and Mobile

Voices from the Field: Shane Santiago

Section IV: Contexts

Chapter 11: Legal

Voices from the Field: Cayce Myers

Chapter 12: Issues, Conflict and Crises

Voices from the Field: Barry Finkelstein

Chapter 13: Global

Voices from the Field: Guy Golan

Chapter 14: Careers

Voices from the Field: Krislyn Hashimoto