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Section 1: Foundations

Chapter 1: Principled Public Relations

Chapter 2: Public Relations Models through the Ages

Chapter 3: Convergence and Integrated Communication

Chapter 4: Relationship Management

Section II: Strategie

Chapter 5: Research

Chapter 6: Planning

Chapter 7: Implementation

Chapter 8: Evaluation

Section III: Tactics

Chapter 9: Writing

Chapter 10: Multimedia and Mobile

Chapter 11: Legal

Section IV: Contexts

Chapter 12: Issues, Conflict and Crises

Chapter 13: Global

Chapter 14: Careers