2 Minutes with the Author

Tom Kelleher on interpersonal communication in the Digital Age

Tom Kelleher, author of Public Relations in the Digital Age, discusses the changing nature of communication in the Digital Age and the role of social [...]

Tom Kelleher on ethics and Public Relations

Tom Kelleher, author of Public Relations in the Digital Age, discusses the ethics of persuasion in the field of Public Relations.

Tom Kelleher on Edward Bernays and the “Torches of Freedom”

In 1929, Edward Bernays launched a campaign to convince women to smoke in public. Tom Kelleher, author of Public Relations in the Digital Age, describes [...]

Tom Kelleher on the incorporation of new technologies in the classroom

Tom Kelleher, author of Public Relations in the Digital Age, discusses the interplay of new technologies and foundational concepts in Public Relations, and the student-professor [...]

Tom Kelleher on the role of Public Relations in company management

The strategic application of technology enables PR professionals to add value to the organizations they join. Tom Kelleher, author of Public Relations in the Digital [...]

Tom Kelleher on his writing style

Tom Kelleher discusses the challenge of writing for social media and the conversational writing style he uses in his book Public Relations in the Digital [...]

Tom Kelleher on Volkswagen’s response to crisis

Tom Kelleher, author of Public Relations in the Digital Age, uses Volkswagen’s diesel emissions crisis to illustrate aspects of PR theory.

Tom Kelleher discusses the job market in Public Relations

Many of the jobs that students are preparing for do not exist yet. Tom Kelleher, author of Public Relations in the Digital Age, discusses the [...]

Tom Kelleher discusses his first experience in Public Relations

Tom Kelleher, author of Public Relations in the Digital Age, describes his first work experience in Public Relations and why students will enjoy working in [...]

Tom Kelleher discusses the future of Public Relations

Tom Kelleher, author of Public Relations in the Digital Age, discusses the digital transformation of Public Relations.

Tom Kelleher on navigating social media in the classroom

Tom Kelleher, author of Public Relations in the Digital Age, describes how he learns to navigate social media by doing, and how he involves students [...]